The Metro Reporter

February 15, 2000

 

 

BLACK GOSPEL SINGER HITS NEW HIGHS

 

 By East Bay Bureau

ALL ABOARD THE M.S. HOLIDAY _ During a recent cruise from Los Angeles to Mexico, a talented singer from San Francisco was the highlight act during a Sunday Gospel festival and later a talent show.  

Pamela Bluford served up a string of moving selections during the festival  and had her mostly African-American audience feeling like they were back home in church. She later sang the classic "Oh Happy Day" during the talent show, wearing a stunning yellow dress with diamond-like buttons. Despite her talents she had faced barriers breaking into the music industry, but her will and her faith have powered her forward. And she formed her own record label to make sure her sound was not compromised.  

"Garland Records was formed March 4, 1994 due to the the difficulties of  being signed to a major gospel record label. So my family and I decided to begin our own gospel independent record label," she said. Her voice is powerful and her songs riveting.

"I would describe myself as very energetic, inspirational and anointed. I feel whenever you go before an audience anywhere you must `Let go and Let God' with all your heart and soul. When your audience can feel your excitement you can be encouraged God is pleased.

 I am a preacher's daughter and I have been in church all my life and singing as well. I often say I am born and fed in the gospel. I was often told when I sang in church: `you have a special gift, when you sing I can feel the presence of God over me and over you. You should share your gifted voice to the world.' "So with much prayer and the support of family, I decided to pursue a music ministry through recording."  

Now her career is in high gear and her CDs and tapes are selling. Last year, she won the Bay Area 1999 Recording Artist of the Year Award. "I was pleasantly surprised. Also, when I released my CD "Joy In My Heart" Vickie Winans so graciously agreed to be my special guest host.  She has been such an inspiration in my life." There have also been hurdles to clear.

 "Looking for record companies to sign you had been a challenge in the beginning. It was very difficult traveling to all the music conventions and workshops only to be turned away. The gospel music world is very challenging," she said. But she stayed on course. ``The recovery came in March 1994 when my family and I prayed and asked God to lead us on what to do. The answer came to start an independent label. It has been a joy thus far learning about the industry.  It can have it's ups and downs but that's how businesses go.  

God will make a way every time. "Right now Garland Records is still in the establishing mode and currently seeking distribution. Once we have distribution then we can sign on other gospel artists.  

We see our label as launching the gospel careers of other Bay Area talents as well as abroad. Personally, I see myself doing my ministry fulltime traveling throughout the world letting people know that Jesus is a Savior and that God gave his son to save the world."  

Bluford has shared a stage with the Hawkins Family, the Five Blind Boys, Yolanda Adams, Rance Allen, Helen Baylor, Rev. Daryl Coley, Shirley Ceasar, and the Walter Hawkins Mass Choir.

 At the age of 16, she was one of the youngest members of the Northern California First Jurisdiction State Choir and she held establish an outreach program for underprivileged youths at her father's church in San Francisco. Bluford has also moved audiences at Oakland's Yoshi's nightspot. Her Christmas hits included a warm rendition of "Silent Night" and "Oh Come All Ye Faithful." Her other releases on Garland Records include "He's Real," "Come By," and "God Bless the World."

 She has also performed the national anthem for the Golden State Warriors and the San Francisco Giants and she has spiced many Gospel shows in the Bay Area. She was also a hit aboard the Festival at Sea Island Cruise where she performed with Gerald Levert, Rachelle Ferrell, Vesta and Gerald Alston of the Manhattans.  

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